How can F1 grab attention in the USA ?

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First, my complements. I am a fairly newcomer to the F1 arena and am eating it up like a child in a candy store! This website has rapidly become my favorite spot to feast my appetite for news and opinions on the sport. 
Most of my friends are obsessed with NASCAR, which I do enjoy tremendously, but for far different reasons. NASCAR is like a soap-opera, F1 is like the Discovery Channel. 
My interest started in F1 a couple of years ago when the races were finally broadcast in the US via SpeedChannel (formerly SpeedVision). As a fan of all that goes fast, I immediately latched onto the sport... Often to the dismay of my girlfriend when the alarm would go off at 6:00 on a Sunday morning so that I could be awake and coherent enough to enjoy the event half way across the world. Through the sometimes lackluster commentary during the races, and my own diligent internet research, I have truly come to learn a lot about the sport. But I digress... 
My question, or statement as the case may be, is as follows: Do you believe the changes in this sport are intended to 'mimic' the popularity of NASCAR? I do. I realize that it would be a crime to do so, but not many will disagree that F1 needs a 'shot-in-the-A$$' before they will reach a large following... (Ie,.American Money). I am grateful for the coverage that I do receive, but would love for the sport to have the kind of US attention that would allow me to talk to my co-workers on a Monday morning about the "other race on Sunday". 
Thanks again for the entertaining perspectives, and keep up the great work! Scott W G (Reference Heretic 6-1 - Another Year for the Prancing Horse ?)

The Heretic replies:

Hi Scott,

What is NASCAR? Sorry, that was very tongue in cheek.

I suspect that F1 has a far bigger following than NASCAR. Maybe just not in the States. With Marlboro, Ford and BAR I would have thought that the sport already gets a lot of American money, but not the sort of money intended for American consumption. American companies are advertising for European or worldwide consumption. Today, much of any sport is dominated by the sponsor’s dollar and F1 is no different.

It started in Europe and that is really where it stayed. The few races organised in other countries are token races to claim that it is truly global. I do not agree with you that they are mimicking NASCAR. I think it is just the reality of trying to keep the sport competitive, and NASCAR does that very well.

NASCAR on the other hand is truly American. It also tries to go international and that also is just token stuff. Technology is as complex and competition is as tough, but it is a whole different game.

Maybe it needs a few more years of US – Indianapolis to be included for it to pick up in popularity in the States. Failing that you are going to have to rely on us for sharing your views and getting feedback. Sad, I know, but what are we going to do?

Thank you for being so complimentary of our site.

The Heretic

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